While the Ad Manager of Snapchat is now deployed and accessible to a limited number of professionals, the social network has announced the arrival of an interesting novelty: the advanced mode (a sort of Facebook Power Editor lite).
After having been widely copied by Instagram and Facebook, Snapchat (finally) decided to retaliate by announcing the arrival of a mode advanced on its new Ad Manager (which to this day remains accessible only important advertisers).
Snapchat Advanced Mode for the Ad Manager: what features and what's new?
Available in the Snapchat Ad Manager interface by clicking on the "Advanced" section, the announced novelties will allow advertisers to:
- Create and save custom Snapchat audiences to be able to re-use them in future advertising campaigns on Snapchat.
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- Automatically rearrange and test multiple campaign variants to identify those that perform best: different audiences or advertisements can be tested simultaneously.
- Create new advertisements and ad groups in numbers with the import of CSV files (Snapchat provides a template to use).
- Store many photos and videos to use in Snapchat advertisements with a new library of all media uploaded to Ad Manager.
- To more accurately analyze the results of campaigns with custom exports and a new table report that can be analyzed from different angles.
This new announced by Snapchat will be accessible to a limited number of accounts initially before being deployed more widely to all accounts by end August.
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