Would Facebook spy on some of its members via their microphones to
target its advertisements? A Facebook representative refutes the accusation
that the social network would choose advertisements related to a product
mentioned orally by its users.
The opacity with which
Facebook manages the treatment of its advertising space earned the social
network a strong media attention, during the recent revelations around the ads
of Russian influence.
Again, the ads on the platform are under suspicion: Facebook would listen to its members to better target ads which are displayed on their news feed?
Again, the ads on the platform are under suspicion: Facebook would listen to its members to better target ads which are displayed on their news feed?
Here is The Proof
Arraigned on Twitter by PJ
Vogt, Rob Goldman (ads from Facebook Vice President) has denied the fact that
the social network would use the microphones of its users to then submit ads
related to a brand or service which they would have spoken.
"We never used your microphone for advertisements"
"I'm dealing with the
spread of product advertisements on Facebook, and we've never used your mic for
advertisements." That's not true, "wrote the Facebook Rep."
Asked by another Twitter user, Rob Goldman clarified that his remarks also
applied to Instagram.
I run ads product at Facebook. We don't - and have never - used your microphone for ads. Just not true.— Rob Goldman (@robjective) 26 octobre 2017
The original tweet of PJ Vogt
has quickly received hundreds of responses of Internet users reporting having
spoken or heard about a product, they had neither bought nor even searched
online. Advertising mentioning the product in question has yet been integrated
in their news feed.
A user has reported having had
a similar experience: after mentioning Tintin in a conversation, a targeted
advertising on the social network invited him to buy the comic of Hergé.
This is not the first time
that Facebook has faced this accusation, and that the social network responds
by denying in bulk any attempt to listen to its members to offer them
advertisements.
In June 2016, the social
network stated: "Facebook does not use your phone's microphone to shape
its advertisements or change what you see in your News feed."
Video credit : break.com
Did you like this article ? Then share it with your friends by clicking on the buttons below:
No comments: