Good reference his site or blog, to know how to use a keyword tool.
These days, it becomes essential to take into account the keywords and to have a specific strategy to appear in the top results.
To find find keywords, we often think that simply make a list of key words everything that goes through the head.
Unfortunately this is not as simple as that.
Keywords we think vouchers are not necessarily Indeed, when I started in the world of the web, I was pretty naïve.
I was like any beginner blogger, I was telling my life more than anything else.
I thought that it would stir up the curiosity of users and thereby increase my audience.
So, I instinctively chose keywords that seemed "good words."
While hoping that they would attract interested people.
However choose what seems 'good' is is not necessarily for search engines.
Basically, if you write content without taking into account seriously key words, you can expect at best a dozen visits.But in most of the time, your visits get an absolute zero.
Technically speaking, if you target words that are not important on search engines search such as Google, Yahoo or Bing etc... You will logically have little traffic in return.
Where the importance of taking into account the keywords that are searched by Internet users, rather than trying to invent your own keywords.
This is where comes the generators or planners of keywords.
Keyword Builder:google keyword planner or keyword suggestions
Also called planning tools or suggestion of keywords keywords generators.
If you are a blogger or web site creator you must know these software.
They are used to display the list of the most searched keywords approximately by users.
It's like you have a "crystal ball" of "know more search words.
Initially, you may feel reluctant to use such a tool, because many times, the key words are different from those that we want to use But put your ego aside, you say that if all companies, newspapers and magazines online using for their keywords strategies, it's that there's a reason!
So if you're smart, you'll know that use keywords wisely can greatly improve your visibility on the internet.
Know how to use the keywords
As I said it is not to use all kinds of keywords in order to fool your audience.
In English we call this the "bait-click" or more roughly in french of the 'putaclic '.
Indeed there was a time when it was enough to put a list of keywords in the 'meta keywords' tag his page HTML code.
But some with the sole purpose to attract traffic, have abused this feature to put anything and everything.
The result: the search engines like Google have decided to give less importance to these tags, emphasizing instead the content.
There are various techniques for optimization of the content of an article or web page.
But to simply explain, to use the keywords, you have to:
- use only keywords in relation to your theme
- create content that allows you to add value to your audience
There are many types of keyword generators on the internet. Some are free from other paying.
It's not all worth it, but here's a list of keyword generators that I recommend.
We continue the tour horizon, started with Google Trends, free and simple tools that allow you to optimize your SEO with Google Keyword Planner.
The Google keywords generator allows to get ideas for keywords and traffic forecasts. If it is in the first place a tool to prepare advertising AdWords campaigns, Keyword Planner is also a tool to high use for SEO value.
Access Google Keyword Planner
To use the planning tool? cation of keywords, you must have an Adwords account: it's him prerequisites necessary to access the data of the Keyword Planner.
Once logged into your AdWords (https://adwords.google.com) account, click 'Tools and Analyses' and then click 'search for new ideas of keywords and ad groups.
How does Keyword Planner work?
Keyword Planner is associated with AdWords, which is the Google advertising system. It can therefore be used to prepare your advertising campaigns but also to start a study of keywords for your natural referencing. So you can generate new keyword ideas, get search volume statistics, and forecast traffic for keywords.
Google Keyword Planner has 4 main features that we will present to you here.
If you want to find keywords for your SEO or develop your list of existing terms, the first step is to search for ideas.
Let's take as an example the "Buy Flowers" as the driver of our demonstration of the tool. and target the "London" region. One of the interesting points of Google Keyword Planner is the geographic targeting by region or city: Ideal for those who want to position themselves on specific requests to their activity!
Click on "Get Ideas" and then on the "Keyword ideas" tab.
Suggestions of words are ranked in order of relevance, but it is possible to sort by the number of monthly searches.
The average number of monthly searches is shown in the second column. It is the average over 12 months of research of Internet users taking into account geographic targeting and search.
It is possible to a? expensive curve trends for a keyword
You can then export the results to Excel (tab "Download" at the top right), allowing you to work your keywords list.
Get statistics on the volume of search for a list of keywords
You can enter or import keywords for search volume statistics. This will allow you to better assess the popularity of the words entered.
Get traffic forecasts for a list of keywords
You can either enter or import containing a list of keywords. You will then get estimates of the performance of the words in terms of costs and clicks. These estimates are specific to your AdWords account and the selected auction. You can also special? The type of correspondence for each query (large query, exact expression, or exact keyword.)
You will then be able to validate a list of words for an ad campaign, this feature will be little interesting for natural referencing.
"Multiple keyword lists" to create expressions
The last Keyword Planner feature allows to automatically combine lists of keywords and get statistics on volumes of research or forecasts of traffic. This may be interesting if you combine several semantic fields: the key words of the two lists will be used to create expressions. For example a semantic field associated with an activity and a geographical semantic field.
In our case, by combining the keywords related to Buy Flowers and 1 city, here is the volume of searches for the generated expressions. The indent indicates that the research is not known about the terms
Strengths and weaknesses of Keyword Planner
A tool combining keyword planning and traffic forecasting, the key advantage of keyword Planner is to provide us with the volume of requests made over 12 months.
Geographic targeting by region and City is the other main advantage of Google Keyword Planner.
This makes it possible to adjust the results and thus to obtain a precise regional and local analysis.
Moreover, the available filters allow to adjust the results:
- The exclusion of the keywords allows to personalize the results by excluding irrelevant terms the possibility to define a URL: This may be the address of your site or that of your competitor. You will then get the keywords used by your opponents.
- Customizing the Search: You will be able to fine-tune keyword ideas by number of monthly searches.
- In summary, if Google trends allows to have the search trends, Keyword Planner can provide a very accurate volume of actual searches of Internet users.
- This is the indispensable tool for identifying your list of relevant keywords and knowing the traffic generated by the corresponding phrases. It can also help you to find more specific terms that do not generate a high volume of research but rather requests for long trains.
- To go further in analyzing and optimizing your SEO performance, discover
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