You sit at your desk. You start your computer.
You take a ride on your Analytics account as well as on the
account of your auto-responder. A deep sigh escapes from your body and your
soul.
Why is the number of subscribers to your mailing list so
low? Why is there not more visitors to your blog? And when did your blog will
finally take off, and have enough customers to generate substantial sales?
We all know: blogging, it's work. Those who tell you
otherwise are lying to you. But you need to make your efforts pay finally?
You have to cross your fingers? Hope that your traffic will
effect snowball and grows day by day? Pray that the customers are flocking to
their mail box and send you messages to ask what type of service you offer?
Did you put in place the essential elements to attract
readers and customers?
If you want to create a simple blogging strategy that will
help you to gain more readers, fans and customers, answer the five questions below.
Sounds good to you?
So let's start with the first question:
1- Who is your fan?
You are targeting can be 100, 1000, or even 10,000 readers
on your blog.
But if you think of the kind of big numbers, you won't see
more than a crowd of faceless people. And when you write to a crowd of faceless
people, your writing becomes bland, dull and boring.
You think that Stephen King to view its millions of readers
when he wrote his best-sellers?
Of course not. In his book writing (where he writes about
writing), King reveals that he wrote for a single person - his wife. When he
writes, he does not have the millions of fans who are looking forward to the
release of his new book.
Do you know your number one fan?
Can you imagine him answering the phone, trying to make a
joke, and reacting to your last published article? Your ideal reader, your
number one fan, can be an imaginary person, it could be your favorite client,
or a mix of all.
To really see your number one fan, go beyond the demographic
elements. Understand his dreams and against what he is fighting. Be emphatic
with him and inspire him.
2- why your fan would read your blog?
Your blog
helps you achieve a number of goals – whether it's attracting more traffic to
your site, developing your career, attracting customers to live off your blog
...But have you thought about what he does for your fan? Why would he read your
blog?
Your reader
is not interested in your personal and financial goals. He doesn't want to hear
about your sales pitches, your promotional offers, or even the history of your
business.
He just
wants to know what's for him in your blog. How can your articles solve
problems? How can you make him happier, or give him more success in his life?
Here's a
quick exercise to get there:
(1) don't
think about your own goals.
(2) stop
worrying, your business and your sales.
(3) to
finish this sentence: my number one fan reads my blog because I'm helping him .
for Example:
- If you are a developer, you can help
entrepreneurs by creating a site optimized to attract traffic and convert a
maximum.
- If you are a personal development coach, you
can help shy people by teaching them how to approach others, and helping them
find someone in their lives.
- If you are a marketing coach, you can help
freelancers find their first big customer, and sign this contract.
For example,
I coach bloggers, and I help them attract more traffic to their site, get more
registrants, and generate more sales.
The purpose
of your blog is defined by how you can help your readers. Once you have found
it, stay focused to engage and inspire.It's like
this that your blog becomes a reference blog in your niche, and that everyone
comes to read you and ask your services.
3- what every blog article helps your fan?
Do you write
for yourself or for your number one fan?
To engage
your readers and make your blog a real small business profitable, you must
write to your fans. You must write about the topics they are passionate about. Don't wait
to have to publish your next article to find ideas for topics. Instead, spend
30 minutes at the end of this article to brainstorm at least 30 ideas.
Here's how
you can generate 30 ideas in less than 30 minutes...
First, stay
away from your computer, and think about your favorite fan. Then, start your
brainstorming session by answering these questions, and always keeping in mind
the basic principle of "your blog should really help your fan:
What are his
dreams?
What are his desires?
What are his fears?
What are his frustrations?
What are the tough decisions he has to make?
What
are the mistakes he commits?
What are the topics that he follows, online
as off-line?
Instead,
create your business from your blog, which truly helps your readers.
You will see
that at that time everything will change, and there are many requests for your
products and services in your Inbox.
4-what your fans can find you?
Promoting
your content may seem complicated, blurry, or sometimes unnecessary ... when
it's paramount!
If you don't
promote your content, all those potential readers who would love to read your
articles will never see them. They will never come to your blog, and they will
never become your customers. So for God's sake, follow these few
recommendations to promote your content:
Practice
the guest blogging:
practicing the guest blogging (i.e. the art of publishing guest articles) is
the fastest way to boost your (authority 2) earn quality links in the direction
of your site (Google adores) 3) boost your traffic and convert the visitors who
come in enrolled, to make your mailing list bigger. I advise you very strongly
to put you to the guest blogging. This is how I got started, that I made my
blog known, and that I drew 400 registered in less than 4 months, while
generating sales shortly after my launch. If you want to know more about the
method I used to achieve these goals by using the guest items in particular,
you can take a look at this complete article.
Be active
on some social networks: fashionable among the marketing gurus is to tell you to create an
account on each social network that exists, and to publish on it. That's all
just silly. Instead, prefer platforms where your audience is, where you know
that your readers are present, and be active on it... but only on them!
Otherwise, you will disperse and wasting time that could be used for something
more efficient.
Try the
direct promotion:
most bloggers are afraid to do this because they think it's a bit too winded...
what I want to talk? Direct promotion. That is to say to send emails directly
to influencers and big bloggers of your theme, they relay your items. But let
me tell you one thing: If your content is good and credible, the big bloggers
that you contact will be happy to share your article on their social networks,
or even to a small link. And the best? This will give a huge boost to your
traffic.
5-do you build relationships with your readers?
It's easy to
forget that people buy from other people. It is a concept which is cliché, but
who is still true.
Before your
readers not to buy your products or not you hire for your services, you must
create a relationship with them:
- invite them to join your mailing list by
providing a quality bonus, and not just a vulgar 5 page PDF to collect their
email.
- Allow
your readers to know a little more, by infusing your writing with personality,
and by telling personal anecdotes sometimes in your articles.
- Work on your
about page.
- Help your readers through the advice you
give in your articles a lot, and write them with a big dose of empathy: so
you'll be able to see the world through the eyes of your readers, and
understand them, and so inspiring.
- To turn your
readers into avid fans and customers loyal, be a good friend. Don't treat them
not just as numbers present in your Google Analytics interface, or on the menu
to your auto-responder.
Here are the instructions :
Ready to generate serious results with your blog?
Follow these
steps. During the next five days, block 30 minutes in your schedule to do a
review of your blog:
- The first Day,
create the profile of your number one fan. You can use the document that I set
you free highest download for it.
- The third day, think of your number one fan and write at least 30 subjects which he would like to hear about.
- The fourth day, review your strategy for your blog. How can you reach more people with the time you have available? What are the activities that you can eliminate (to save time and concentrate on the basics with your blog)? What are you going to test as a strategy?
- Finally,
on the fifth day, work your email marketing strategy. Ask yourself this
question: How can you tie a relationship pocket with your fans when they sign
up to your list?
The simple truth about your blog and your business
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