Lucasfilm will run for three days the game "Find The Force", as part of the promotion of the next installment of the franchise.
On September 1, Star Wars ' most zealous admirers will not wield lightsabers, but smartphones. The inevitable saga is about to walk in the footsteps of Pokémon Go, launching for a duration of three days "Find The Force", his own mobile game actually increased, as part of the promotion of the next opus of the franchise, "Star Wars, episode VIII: The Last Jedi", which will be released in theatres in mid-December.
The game, which will take the form of a global treasure hunt, will allow fans to collect up to 15 of the last episode of Star Wars characters by visiting more than 20,000 stores across 30 countries. They can also photograph or film themselves alongside the life-size figures and win movie tickets for one of the previews of episode VIII.
This virtual quest is the form that will take the second "Force Friday", a promotional event organized on the occasion of the release of the previous episode of the New trilogy, "Star Wars, episode VII: The Awakening of the Force".
A windfall for Disney
Disney, which bought the production company Lucasfilm for 4 billion dollars to George Lucas in 2012 and invested $ 200 million in the production of the "awakening of the Force", underlines the colossal commitment generated by this event. "At the first Force Friday, reminds the company in a statement, hundreds of thousands of fans had waited in line at midnight to be the first to buy the items from the collection, unveiled at a global meeting of unboxing on You Tube, watched by millions of Internet users".
The potential of augmented reality
In July, during the last edition of the "D23", a biannual convention dedicated to the Disney universe, the group also presented a virtual reality helmet designed by Lenovo, accompanied by a game dedicated to Star Wars.
The group is not the only one to explore the creative and commercial potential of augmented reality. Apple thus revealed in June that the IPhone 8 would incorporate several sensory sensors and an operating system compatible with this technology.
source and credits : StarWars.com
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