The Google AdSense team announcing the arrival of three new native (Native Ads) ads formats: In-feed, In-article and Matched content (content). Goal: ads better integrated on websites, in the lists of results, in content and in content, tailored to all screens.
Native ads In-feed
In-feed ads are inserted in the lists of results on the sites. For example, a blog can insert an advertisement of this kind between two items on the homepage or on any page where a list of items is displayed. You can customize the design of these ads so that they fit as naturally as possible on your site (colors, block, size of the image, police of the title and the description etc.). These ads are available on all web sites via Google AdSense.
Native ads In - article
Corresponding content (matched content)
Finally, Google offers a 3rd format: matched content, or corresponding content. It is a very common advertising format on the Internet, since the advent of Outbrain, Taboola and other ligatus. To be eligible, your site must match certain criteria to "traffic volume and number of unique pages."
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